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In May, Easy Credit joined the Caps for the Future campaign with an original initiative – it set up a heart-shaped cap collection container in front of the company’s office in the town of Kostinbrod. The funds generated through the collection of the caps will be donated to purchase baby incubators in a joint charity initiative with the Kostinbrod municipality. The municipality allowed the positioning of the container on the street pavement free of charge and covered the installation branding costs. So far, the initiative has generated great interest among local residents.
“Caps for the Future” is a campaign organized by Martina Yordanova and Lazar Radkov. It has gained exceptionally popularity for the past couple of years. The funds collected from the recycling of plastic caps across Bulgaria are used to purchase baby incubators, which are donated to hospitals in small towns around the country in need of such equipment. The initiative has already helped donated six baby incubators. Another five are set to be donated by the end of this month, while another six will go their new hospitals by the end of this year. The campaign runs year-round at more than 300 permanent posts across Bulgaria. The goals is to replace the oldest baby incubators in small municipal hospitals around the country by the end of this year or the middle of next year at the latest.