Digital Marketing Expert

MFG

Full-time
Sofia

Management Financial Group (MFG) is a holding organization, uniting leading providers of non-bank financial services in Central and Eastern Europe. MFG manages a rich portfolio of successful business models in the field of consumer loans, loans for micro and small businesses, credit cards, digital business and other alternative financial products and services. MFG brings together companies with different experience, history and traditions. Some of the institutions in the structure of MFG are in the initial stage of their development, some are rapidly developing and growing, others are well established in their industry with over 14 years of experience. More than 8 300 employees and associates in nearly 450 offices in Bulgaria, Ukraine, Romania, Poland and Macedonia take care of our customers every day.

We are looking for a Digital Marketing Expert to develop, implement, track and optimize our digital marketing campaigns across all digital channels. If you live and breathe digital marketing, we want to talk to you.

Job Description:

  • Plan and execute all web, SEM, marketing database, social media and other relevant marketing campaigns to deliver the digital marketing objectives of the company;
  • Measure and report performance of all digital marketing campaigns, and assess them against goals (ROI and KPIs);
  • Create high quality engaging content that aligns with marketing campaign objectives;
  • Identify trends and insights, and optimize spend and performance based on the insights;
  • Brainstorm new and creative growth strategies;
  • Plan, execute, and measure experiments and conversion tests;
  • Collaborate with internal and external teams to create landing pages and optimize user experience;
  • Perform ongoing monitoring of competitor companies;
  • Instrument conversion points and optimize user funnels;
  • Collaborate with agencies and other vendor partners.

Requirements:

  • 1-2 years of digital marketing experience;
  • Experience in setting up and optimizing Google Ads campaigns;
  • Experience in setting up and optimizing Facebook Ads campaigns;
  • Experience in setting up Google Tag Manager and Google Analytics;
  • Experience in writing social media posts;
  • Experience in building and optimizing landing pages and user funnels;
  • Bachelor’s degree in Marketing is a plus;
  • Excellent command of English and Bulgarian languages;
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
  • Strong analytical skills to forecast and identify trends;
  • Up-to-date with the latest trends and best practices in online marketing and measurement;
  • Professional experience at a financial institution or on-line trading and betting platforms is a plus.

 Benefits:

  • Fast track opportunity to grow in an entrepreneurial setting;
  • Work in local multinational holding with focus on international expansion;
  • Induction, ongoing training and development programs;
  • 24/7 access to an e-learning platforms;
  • Friendly and casual work environment;
  • Competitive remuneration;
  • Option for Multisport card at a discounted price;
  • Additional health insurance;
  • Smart mobile phone and sponsored mobile plan.

We are searching for candidates who enjoy working with people in a fast-paced, growing environment. If you have a drive to succeed and advance your career, our structure might be a fit for you. We encourage you to take a couple minutes to submit your resume to be considered as the newest member to our professional team.

We appreciate and thank you for your application. Only short-listed candidates will be contacted.

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